Educational Videos on U.S. Migration to Chip-based EMV Payments Now Available on

Free education for all stakeholders including card issuers, acquirers/processors, retailers, and transit operators

Princeton Junction, N.J., May 9, 2013–The Smart Card Alliance released today a series of videos to educate U.S. payments industry stakeholders on considerations for the U.S. migration to chip-enabled EMV payments on its EMV Connection website. Filmed in February at the 2013 Payments Summit, the ”How EMV Changes Payment” video series features industry experts from the Smart Card Alliance Payments Council and EMV Migration Forum.

“As the U.S. continues to migrate to chip-enabled EMV payments, industry stakeholders are looking for information on the changes and new processes necessary to issue EMV cards and accept EMV payment transactions,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “These workshop-style videos provide in-depth education on all EMV-related considerations that executives can watch at their own pace at work, at home, or while traveling.”

The free videos, along with presentation slides, are available at They include discussion of what changes issuers and acquirers/processors need to make, how the EMV testing and certification processes differ from current processes, how retailers can plan for EMV migration, and what transit agencies need to consider in migration.

The seven videos cover these EMV payment topics:

  • Fundamentals of EMV Payments
    Presenter: Guy Berg, MasterCard Worldwide
    This session provides a comprehensive overview of EMV payments, including the EMV transaction flow and options for card authentication, cardholder verification and transaction authorization.
    Watch the Presentation | Download the Slides
  • EMV Payments: Changes for Card Issuers
    Presenter: Anna Scurry, First Data Corporation
    This session provides an overview of EMV implementation options and considerations for issuers, including card interface choices, support for offline/online PIN, personalization and host system changes, and transaction authorization process.
    Watch the Presentation | Download the Slides
  • EMV Payments: Changes for Acquirers/Processors
    Presenter: Allen Friedman, TSYS
    This session provides an overview of the changes required in the U.S. acquiring/processing infrastructure to support EMV, new fields and subfields, and clearing and settlement considerations.
    Watch the Presentation | Download the Slides
  • EMV Payments: Changes at the Point of Sale
    Presenter: Greg Boardman, Ingenico
    This session discusses EMV implementation options and considerations for card and mobile payments acceptance, including hardware, software and transaction messaging support.
    Watch the Presentation | Download the Slides
  • EMV Testing & Certification
    Presenter: Randy Burnette, VeriFone
    This session provides an overview of the end-to-end testing and certification process required for EMV acceptance and outlines how it differs from the current magnetic stripe process.
    Watch the Presentation | Download the Slides
  • EMV Planning for Retailers
    Presenter: Mike English, Heartland Payment Systems
    This session focuses specifically on the complex payments infrastructure and processing changes retailers must plan for and execute in preparation for accepting EMV payments.
    Watch the Presentation | Download the Slides
  • EMV Considerations for Transit
    Presenter: Mike Burden, Consult Hyperion
    This session focuses specifically on EMV migration considerations for transit agencies.
    Watch the Presentation | Download the Slides

The videos are added to a vast array of educational materials on the United States’ move to EMV chip technology contained on the EMV Connection website. The site provides up-to-date information on the status of EMV migration, along with tutorials and educational resources that will assist with migration. The site is designed so that all major EMV stakeholders–issuers, merchants, payment processors/acquirers and consumers–can easily find valuable information like frequently asked questions, white papers, videos, slideshows, and links to other EMV resources that will best help them travel their own unique EMV migration path. Please visit to view all of the resources.

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America. For more information, please visit

About the EMV Migration Forum

The EMV Migration Forum is a cross-industry body focused on supporting an alignment of the EMV implementation steps required for global and regional payment networks, issuers, processors, merchants, and consumers to ensure a successful introduction of more secure EMV contact and contactless technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to EMV technology in the United States. For more information on the EMV Migration Forum, please visit


Deb Montner
Megan Shamas
Montner & Associates Tech PR Agency
[email protected]
[email protected]

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