---
title: "Press Releases - EMV Connection"
description: "A Secure Technology Alliance Site"
language: "en"
source_url: "https://www.emv-connection.com/category/press-releases/page/4/"
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---

# New Guide Recommends Best Practices for Card Issuers and Merchants to Educate Consumers on EMV Chip Technology




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**Princeton Junction, N.J., Feb. 25, 2015 –** The U.S. migration to secure EMV chip technology is picking up speed, making now the right time to educate consumers on the changes to their payment cards and in-store terminals. This leaves the industry with an important challenge: how can issuers and merchants most effectively communicate with their customers and provide education to make the transition to chip cards successful? The [EMV Migration Forum](http://www.emv-connection.com/emv-migration-forum) released today a guide, “Recommended Communications Best Practices,” which provides a step-by-step resource for issuers and merchants to develop effective messaging and education approaches during the U.S. migration to chip technology.

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