---
title: "CHIP IN to Make the U.S. EMV Chip Migration a Success - EMV Connection"
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# CHIP IN to Make the U.S. EMV Chip Migration a Success



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***The CHIP IN Education Initiative has now concluded. Please [visit the archive](#archive) to view all of the mailings from the initiative.***

**About the Industry-wide CHIP IN Education Initiative**

Did you know that after one successful transaction, consumers understand how to use their new chip card? Let’s make their first impression with chip technology a positive one, and make paying with chip the “new normal” this year by educating consumers and small businesses about the new chip cards appearing in their wallets and stores.

**What is the CHIP IN Education Initiative?**

The EMV Migration Forum and the Payments Security Task Force, the same cross-industry organizations that delivered the [GoChipCard.com](http://www.gochipcard.com/) educational website, recently asked the payments industry to join together and chip in to help expand education efforts through the CHIP IN Education Initiative. The initiative was a six-week series of emails that provided issuers, merchants, acquirers, networks and others with:

- Free resources with recommendations on how to use them to maximize educational value

- Pre-drafted social media posts and hashtags

- Communications tips to ensure accurate and consistent reporting on chip cards.

**
CHIP IN Archive**

All of the CHIP IN mailings have been archived, and stakeholders are still encouraged to use the resources and materials in their own communications:

- Week 1: [Consumers](http://burl.co/5668183)

- Week 2: [Small Businesses](http://burl.co/56B4C17)

- Week 3: [Cardholder Awareness](http://burl.co/56DFDE9)

- Week 4: [Consumers & ATMs](http://burl.co/5701C4B)

- Week 5: [GoChipCard.com](http://burl.co/5715149)

- Week 6: [Chip Education Video](http://burl.co/5876E34)

### **Questions?** Contact us at [info@us-emvforum.org](mailto:info@us-emvforum.org)