Cardholder Verification Methods: Concepts, Implementations, and Impacts

In the context of an EMV chip transaction, the Cardholder Verification Method, or CVM, is used to evaluate whether the person presenting a payment instrument, such as a payment card, is the legitimate cardholder.  An understanding of CVMs is critical to all stakeholders in the payments ecosystem.

Issuers need to understand CVMs so they can decide which CVMs to support in their chip cards, and in what priority order, based on their business needs. Merchants need to ensure that their terminals can support the minimum CVM requirements for the major payment networks. Merchants also need to ensure that their staff can assist customers at the point of sale.  Acquirers, processors, and value added resellers need to ensure that their terminals support the minimum CVM requirements for the major payment networks.

This video presentation reviews EMV CVM concepts, implementation and impact on issuers, ATM owners, merchants, and cardholders.

The presentation covers the following topics:

  • Basic CVM concepts, including the types of CVMs that can be supported by EMV chip cards and terminals
  • Issuer implementation considerations, minimum requirements and business decisions for CVM support on credit and debit cards
  • Terminal implementation considerations, minimum requirements and card/POS interaction for CVM selection
  • Cardholder experience considerations
  • Additional resources and references

The video presentation, “Cardholder Verification Methods: Concepts, Implementations, and Impacts,” was developed by the EMV Migration Forum’s Communication and Education Working Committee and led by Deborah Spidle, Paragon Application Systems, and Deana Cook, Chase Paymentech.