Effective Communication Practices for U.S. Chip Migration
Moving to chip payment technology requires broad education of the entire payments industry. Since consumers have multiple payment cards and wide range of merchant interactions, it is particularly important that consumers receive accurate and consistent messaging about their new chip cards and the new way to pay at the point-of-sale. The EMV Migration Forum Communication and Education Working Committee webinar, Effective Communication Practices for U.S. Chip Migration, helps industry stakeholders create sound communication strategies that will help the U.S. market understand and embrace chip payments and their many security benefits.
The one-hour webinar provides:
- A high-level overview of EMV chip cards and the history and current status of the U.S. chip migration
- An explanation of the role of accurate and consistent communications for the migration, including common questions and standard terminology related to the introduction of chip cards and chip-capable POS terminals
- Communications best practices for financial institutions to internal staff and to cardholders
- Communications best practices for retail organizations to internal staff and to customers
- A takeaway framework for creation of clear and effective communications
Webinar speakers include: Randy Vanderhoof, director of the EMV Migration Forum; Brady Cullimore, director of the U.S. EMV Project Management Office at American Express; and Cynthia Knowles, Vice President of Market Integration & EMV Migration at FIS and co-chair of the EMV Migration Forum Communication and Education Working Committee.
We invite you to send feedback on the webinar. If you have comments or questions, please send them to [email protected].
Please note: The information and materials available on this web page (“Information”) is provided solely for convenience and does not constitute legal or technical advice. All representations or warranties, express or implied, are expressly disclaimed, including without limitation, implied warranties of merchantability or fitness for a particular purpose and all warranties regarding accuracy, completeness, adequacy, results, title and non-infringement. All Information is limited to the scenarios, stakeholders and other matters specified, and should be considered in light of applicable laws, regulations, industry rules and requirements, facts, circumstances and other relevant factors. None of the Information should be interpreted or construed to require or promote the establishment of any solution, practice, configuration, rule, requirement or specification inconsistent with applicable legal requirements, any of which requirements may change over time. The U.S. Payments Forum assumes no responsibility to support, maintain or update the Information, regardless of any such change. Use of or reliance on the Information is at the user’s sole risk, and users are strongly encouraged to consult with their respective payment networks, acquirers, processors, vendors and appropriately qualified technical and legal experts prior to all implementation decisions.