CHIP IN to Make the U.S. EMV Chip Migration a Success

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The CHIP IN Education Initiative has now concluded. Please visit the archive to view all of the mailings from the initiative.

About the Industry-wide CHIP IN Education Initiative

Did you know that after one successful transaction, consumers understand how to use their new chip card? Let’s make their first impression with chip technology a positive one, and make paying with chip the “new normal” this year by educating consumers and small businesses about the new chip cards appearing in their wallets and stores.

What is the CHIP IN Education Initiative?

The EMV Migration Forum and the Payments Security Task Force, the same cross-industry organizations that delivered the GoChipCard.com educational website, recently asked the payments industry to join together and chip in to help expand education efforts through the CHIP IN Education Initiative. The initiative was a six-week series of emails that provided issuers, merchants, acquirers, networks and others with:

  • Free resources with recommendations on how to use them to maximize educational value
  • Pre-drafted social media posts and hashtags
  • Communications tips to ensure accurate and consistent reporting on chip cards.


CHIP IN Archive

All of the CHIP IN mailings have been archived, and stakeholders are still encouraged to use the resources and materials in their own communications:

Questions? Contact us at [email protected]