Press Room

Media Contact

Megan Shamas
Montner Tech PR
[email protected]
(203)226-9290

Index

Graphics & Videos
Recent Press Releases
Press Resources: U.S. and Chip Cards
Chip Card Facts-at-a-Glance
Additional Resources
Spokesperson Bio: Director, Randy Vanderhoof
Coverage Highlights


Graphics & Videos

Resource Description AVAILABLE FILES
Broadcast Quality B-roll
Online Preview Half resolution MP4 (960×540)
Full resolution MP4 (1920×1080)
ProRes 422 LT (1920×1080)
ProRes 422 (1920×1080)
B-roll Suggested Script EMV Migration Forum B-roll Script
Chip Card Video
Online Preview Download MOV (1920×1080)
Chip Card Photo – 1
Online: 150×150 @ 72 DPI
Print: 8″x4.5″ @ 300 DPI
Chip Card Photo – 2
Online: 150×150 @ 72 DPI
Print: 8″x5.4″ @ 300 DPI
Chip Card Photo – 3
Online: 150×150 @ 72 DPI
Print: 8″x6″ @ 300 DPI
Chip Card Photo – 4
Online: 150×150 @ 72 DPI
Print: 4″x2.5″ @ 300 DPI
Chip Card Photo – 5
Online: 150×150 @ 72 DPI
Print: 4″x2″ @ 300 DPI
GoChipCard.com Consumer Infographic Download Printable PDF
GoChipCard.com Merchant Infographic Download Printable PDF
GoChipCard.com Issuer Infographic Download Printable PDF
EMV Migration Forum Logo
EMV_Migration_Forum_Logo Online: 504×126 @ 72 DPI
Print: 300 DPI EPS
Randy Vanderhoof Online: 150×225 @ 72 DPI
Print: 4″x6″ @ 300 DPI
Randy Vanderhoof Online: 150×225 @ 72 DPI
Print: 4″x7″ @ 300 DPI
Randy Vanderhoof Online: 150×225 @ 72 DPI
Print: 6″x10″ @ 300 DPI
How a Chip Transaction Works (infographic) Download Printable PDF


Recent Press Releases

More Recent Press Releases …


Press Resources: U.S. and Chip Cards

For press use: Please feel free to use this language to accurately report on the U.S. migration to chip cards. Attribution to the EMV Migration Forum is optional.

  • How can I describe the U.S. move to chip cards?
    The U.S. is moving to new chip cards based on a global standard called EMV, already in use in 2.37 billion payment cards worldwide, to enhance in-person payment security for consumers, merchants and issuers.
  • How can I describe the security features of chip cards?
    EMV chip cards contain secure computer chips that validate the authenticity of the card and include a one-time use security code in every transaction, making chip payment data virtually impossible to use for counterfeit card fraud.
  • How can I describe the drivers for U.S. chip migration?
    The U.S. move to EMV chip payments is being driven by the payments industry’s desire to reduce card fraud in a face-to-face card-present environment, provide global interoperability, and enable safer and smarter transactions across contact and contactless channels.
  • How can I describe the fraud liability shifts?
    “Fraud liability shifts” for card issuers and merchants are meant to help synchronize the timelines to move all industry stakeholders to implement chip technology. Starting in October 2015, the payment brands will shift the responsibility for any fraud resulting from a payment transaction to the party using the least secure technology.
  • How can I describe when consumers will start using chip technology?
    Many consumers will receive chip cards from their banks this year and will increasingly be able to use them to pay at merchant locations throughout the U.S.
  • Is there any terminology I should avoid in reporting on chip cards?
    It is not accurate to refer to the U.S. use of chip payment technology as “chip and PIN.” Not all chip cards issued in the U.S. will require the use of a PIN.


Chip Card Facts-at-a-Glance

The basics…

  • EMV is the name of the global standard for chip payment cards and is based on widely used and highly secure smart card technology.
  • EMV specifications are maintained by EMVCo.
  • Chip payment cards are standard-sized bank cards that have a microprocessor, or a mini computer, embedded in the card that meet requirements of the EMV standard.
  • Today, the U.S. is in the midst of migrating to chip payments.
  • The U.S. market is larger than all of Europe’s payments markets combined, making it the largest individual market to convert to chip cards.
  • After October 2015, the payment brands will shift the responsibility for any fraud resulting from a payment transaction to the party using the least secure technology.
    • If neither or both parties are EMV compliant, the fraud liability remains the same as it is today.

The numbers…

  • According to EMVCo:
    • 3.4 billion chip payment cards are in use as of December 2014
    • Between July 2014 and June 2015, 96.94% of card-present transactions in Europe (Zone 1) were chip transactions
    • In Canada, Latin America and the Caribbean, 86.95% of in-store transactions were chip transactions between July 2014 and June 2015
  • Overall, there are approximately 1.2 billion payment cards and 12 million POS terminals in the U.S.
  • Millions of EMV-capable terminals and ATMs have been installed, some of which are accepting chip cards today

Security…

  • The embedded microprocessor (computer) in a chip card provides strong transaction security features and other application capabilities not possible with traditional magnetic stripe cards.
  • Chip payment technology prevents counterfeit card fraud in two ways:
    • The first way is the storage of the cardholder data and security keys inside the chip. Even if chip data were to be copied, it could not be used to create another chip card using the same data.
    • The second way is by a one-time, unique code, called a cryptogram, generated by the chip during each payment transaction. The cryptogram proves that the card is authentic and that the transaction data was unique to that card. Therefore, any use of the same unique card data would be detected by the issuer and the transaction denied.
  • EMV chip transaction data excludes other data needed for magnetic stripe transactions, so it cannot be used to make a fraudulent transaction in an EMV or magnetic stripe environment.


Additional Resources


Spokesperson Bio: Director, Randy Vanderhoof

Since 2002, Randy has been serving as the full time Executive Director of the Smart Card Alliance, a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

In August 2012, Randy helped launch the EMV Migration Forum, a separate but related cross-industry body focused on supporting an alignment of the EMV implementation steps required for global and regional payment networks, issuers, processors, merchants, and consumers to ensure a successful move from magnetic stripe technology to more secure EMV contact and contactless technology in the United States. Randy is also serving as the Director of the EMV Migration Forum.


Coverage Highlights