EMV Migration Forum Advances U.S. EMV Chip Migration with New Working Committee, Educational Resources for Consumers, Merchants and Issuers

Princeton Junction, N.J., November 4, 2015 – As the U.S. continues its implementation of EMV chip cards, the EMV Migration Forum today announced new resources to provide education for consumers and implementation guidance for merchants and issuers.

The resources are an educational chip card video for consumers, a white paper with information on how to manage tips and gratuities with chip card payments, and a video presentation on the concepts, implementation and impact of cardholder verification methods (CVMs) in the context of a chip transaction. The Forum has also established the Petroleum Working Committee to address EMV migration challenges for the petroleum and convenience industry.

“With the EMV Migration Forum’s post-liability shift efforts focused on further adoption and usage of chip cards, we are uniquely positioned to help answer the chip education and implementation questions that are top of mind for many industry participants. These new resources are amongst many we will be releasing in the coming months to further help stakeholders continue to advance their chip migrations,” said Randy Vanderhoof, director of the EMV Migration Forum.

Educational Chip Card Video

The educational chip card video was created to visually teach consumers about chip cards. The video shows what a chip card is and how to use them in stores and at ATMs. It also answers common consumer questions, such as “why am I receiving a chip card?” and “why is it more secure?”

View the educational chip card video at http://www.emv-connection.com/press-room/chip-card-video/.

Industry participants are encouraged to share this video internally and with their consumer customers, as well as through social media.

Managing Tips and Gratuities in an EMV Chip Environment

As the U.S. migrates to chip, certain market segments that accept tips and gratuities via card payments must consider how to best serve their customer base without disrupting current acceptance practices.

The new white paper, “Managing Card-Based Tip and Gratuity Payments for EMV Chip,” provides information on how to best manage tips and gratuities as the U.S. migrates to chip, and what options restaurant owners and other merchants in travel and entertainment can pursue.

Download the white paper at http://www.emv-connection.com/managing-card-based-tip-and-gratuity-payments-for-emv-chip/.

Presentation on Cardholder Verification Methods (CVMs)

In the context of an EMV chip transaction, the CVM is used to verify whether the person presenting a payment instrument, such as a payment card, is the legitimate cardholder. An understanding of CVMs is critical to all stakeholders in the payments ecosystem including merchants, issuers, acquirers and ATM owners.

The presentation, “Cardholder Verification Methods: Concepts, Implementations, and Impacts,” covers the following topics:

  • Basic CVM concepts, including the types of CVMs that can be supported by EMV chip cards and terminals
  • Issuer implementation considerations, minimum requirements and business decisions for CVM support on credit and debit cards
  • Terminal implementation considerations, minimum requirements and card/POS interaction for CVM selection
  • Cardholder experience considerations

The video presentation was developed by the EMV Migration Forum’s Communication and Education Working Committee and led by Deborah Spidle, Paragon Application Systems, and Deana Cook, Chase Paymentech.

Watch the video presentation at http://www.emv-connection.com/cardholder-verification-methods-concepts-implementations-and-impacts/.

Petroleum Working Committee

The EMV Migration Forum has established a new working committee to identify, review and resolve challenges associated with implementation of chip technology within the U.S. petroleum and convenience market. The Petroleum Working Committee’s main focus is to help the petroleum industry streamline EMV testing and certification.

The committee includes payment networks, petroleum and convenience merchants, petroleum-specific acquirers, petroleum and convenience POS vendors and fuel dispenser manufacturers, and other organizations servicing the petroleum and convenience category.

Learn more about the Petroleum Working Committee at http://www.emv-connection.com/us-payments-forum/working-committees/.

About U.S. EMV Chip Migration

Commonly used globally in place of magnetic stripe, EMV chip technology helps to reduce card fraud in a face-to-face card-present environment; provides global interoperability; and enables safer transactions across contact and contactless channels. Chip implementation was initiated in the U.S. market in 2011 and 2012 when American Express, Discover, MasterCard and Visa announced their roadmaps for supporting a chip-based payments infrastructure. Acquirer processor readiness mandates to support EMV were established for 2013, with liability shifts for managing fraud risk in a face-to-face environment established in October 2015.

About the EMV Migration Forum

The EMV Migration Forum is a cross-industry body focused on supporting the EMV chip implementation steps required for payment networks, issuers, processors, merchants, and consumers to help ensure a successful introduction of more secure chip technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to chip technology in the United States. For more information on the EMV Migration Forum, please visit http://www.emv-connection.com/us-payments-forum/


Megan Shamas
Montner Tech PR
[email protected]

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