EMV Migration Forum to Provide Tips for Seamless EMV Instant Issuance Program Implementation in New Webinar

Princeton Junction, N.J., June 17, 2016 – U.S. financial institutions that provide in-branch instantly-issued credit and debit cards are now looking to transition the service to issue EMV chip cards. While the service offers benefits such as increased activation rates, improved customer service, and differentiation from competitors, the transition can be complex. This July, the EMV Migration Forum will host a webinar to provide attendees with best practices and implementation steps for the successful development of an EMV-enabled instant issuance program.

The one-hour webinar titled, “Best Practices in Support of EMV Instant Issuance,” was developed by the EMV Migration Forum’s Communication and Education Working Committee, and will be held on July 13, 2016 at 1:00 pm EDT (10:00 am PDT).

To register, visit https://attendee.gotowebinar.com/register/6376929222269116930.

Webinar speakers are: Randy Vanderhoof, EMV Migration Forum; Jennifer Cristallo, Entrust Datacard; and Philip Andreae, Oberthur Technologies.

“Transitioning from instantly issuing magnetic stripe-only cards to cards with a chip is complex as there are more things to consider when issuing a chip card. That being said, the ability to offer this service can greatly benefit the issuer as well as the consumer in terms of convenience,” said Randy Vanderhoof, director of the EMV Migration Forum. “This webinar will help financial institutions to better understand the necessary considerations and implementation steps for transitioning to a chip-enabled instant issuance program to allow them to continue to benefit from offering this service.”

This webinar will review the key risks associated while implementing an EMV-enabled instant issuance program, as well as suggested methods to reduce those risks, and an outline of each phase of execution, including:

  • The planning phase, which includes identifying project team stakeholders, choosing trusted vendor partners, cost considerations, card ordering and inventory monitoring, profile determination, logical security, server updates and processor updates
  • The development phase, including issuer preparation, issuer implementation, payment network certification and key management
  • The go live phase, which includes key management, implementation and configuration of hardware and software, card validation, consumer education, employee training, and maintenance

The webinar is based on the EMV Migration Forum’s white paper, “Implementing EMV in the U.S.: Best Practices in Support of EMV Instant Issuance.” To read the white paper, visit http://www.emv-connection.com/implementing-emv-in-the-u-s-best-practices-in-support-of-emv-instant-issuance/.

About U.S. EMV Chip Migration

Commonly used globally in place of magnetic stripe, EMV chip technology helps to reduce card fraud in a face-to-face card-present environment; provides global interoperability; and enables safer transactions across contact and contactless channels. Chip implementation was initiated in the U.S. market in 2011 and 2012 when American Express, Discover, MasterCard and Visa announced their roadmaps for supporting a chip-based payments infrastructure. Acquirer processor readiness mandates to support EMV were established for 2013, with liability shifts for managing fraud risk in a face-to-face environment established in October 2015.

About the EMV Migration Forum

The EMV Migration Forum is a cross-industry body focused on supporting the EMV chip implementation steps required for payment networks, issuers, processors, merchants, and consumers to help ensure a successful introduction of more secure chip technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to chip technology in the United States. For more information on the EMV Migration Forum, please visit http://www.emv-connection.com/us-payments-forum/


Megan Shamas
Montner Tech PR
[email protected]

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