Enhanced GoChipCard.com Teaches Consumers How to Use Chip Cards In-store and at the ATM
Princeton Junction, N.J., September 8, 2015 – For consumers curious about their new chip-based credit and debit cards and wondering how to use them to conduct transactions in-store and at the ATM, GoChipCard.com has the answers.
GoChipCard.com was launched in April by the EMV Migration Forum and the Payments Security Task Force in support of an industrywide commitment to provide easy-to-use and simple resources, and consistent messages about chip cards and their use. This month, the organizations enhanced the website by adding details about how consumers can use their new chip cards at an ATM.
GoChipCard.com teaches consumers:
- How to identify a chip card
- How to use chip cards in stores with a simple, easy-to-remember three-step process
- How to use chip-enabled ATMs
- Why they already have or may soon receive a chip card for enhanced security
“After a consumer successfully uses their chip card once, every transaction following that comes easily. We want to help make every consumer’s first impression of chip technology a positive one through GoChipCard.com, which provides all of the need-to-know information about what chip cards are, how to check for the chip and how to use a chip card both in-store and at the ATM,” said Randy Vanderhoof, director of the EMV Migration Forum.
GoChipCard.com also has dedicated merchant and issuer pages customized to educate them on aspects of chip technology specific to their business interests. These pages include: simple explanations of chip technology; what chip technology means to merchants and issuers, as well as to their customers; chip card security features; and next steps to enable chip card acceptance in stores or at the ATM.
Merchants and issuers can download additional resources including training materials, Frequently Asked Questions (FAQs), infographics and communications best practices. Merchants and issuers are encouraged to use the website content in developing communications for customers, cardholders and employees.
The EMV Migration Forum has many additional educational resources available for industry stakeholders and the media that can be used in conjunction with GoChipCard.com, including:
TWEET THIS: www.GoChipCard.com now provides need-to-know info on #ChipCards in store and @ the ATM w/ free downloadable resources #BenefitsOfChip
About U.S. EMV Chip Migration
Commonly used globally in place of magnetic stripe, EMV chip technology helps to reduce card fraud in a face-to-face card-present environment; provides global interoperability; and enables safer transactions across contact and contactless channels. Chip implementation was initiated in the U.S. market in 2011 and 2012 when American Express, Discover, MasterCard and Visa announced their roadmaps for supporting a chip-based payments infrastructure. Acquirer processor readiness mandates to support EMV were established for 2013, with liability shifts for managing fraud risk in a face-to-face environment set for 2015.
About the Payments Security Task Force
The Payments Security Task Force was formed in early 2014 to drive executive-level discussion for the purpose of enhancing payments system security. The Task Force includes a diverse group of participants in the U.S. electronic payments industry, including payment networks, banks of various sizes, credit unions, acquirers, retailers, point-of-sale device manufacturers and industry trade groups.
Among the Task Force participants are American Express, Bank of America, Capital One, Chase, Citi, Credit Union National Association, Discover, First Data, Global Payments Inc., Kroger, National Association of Federal Credit Unions, Marriott, MasterCard, Navy Federal Credit Union, Sheetz, Shell, Subway, US Bank (Elavon), Vantiv, VeriFone, Visa Inc., Walgreens, and Wells Fargo & Company.
About the EMV Migration Forum
The EMV Migration Forum is a cross-industry body focused on supporting the EMV chip implementation steps required for payment networks, issuers, processors, merchants, and consumers to help ensure a successful introduction of more secure chip technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to chip technology in the United States. For more information on the EMV Migration Forum, please visit http://www.emv-connection.com/us-payments-forum/
Montner Tech PR