Merchants

merchants2

The capabilities of the merchant point-of-sale (POS) system play a pivotal role in the success of any payment innovation. Issuers can distribute EMV chip cards, but the fraud reduction benefits of chip technology won’t be realized if merchants can’t accept the cards. With the October 2015 fraud liability shift, merchants who do not implement EMV-compliant terminals will be responsible for certain types of fraud. Planning an EMV migration strategy is a top priority for all merchants.

The resources on this site provide a range of educational material – from EMV basics to detailed guidance on what merchants should consider to develop a roadmap to accept chip cards and devices.


EMV Fundamentals

  • Chip Card Video
    This video explains what chip cards are, why consumers are receiving them, and how to use them in stores and at ATMs.
  • Chip Education for VARs, ISVs and Merchants
    These recorded webcasts were developed by the Payments Security Task Force and EMV Migration Forum to provide educational resources for U.S. value added resellers, independent software vendors and merchant.
  • EMV 101 Webinar
    This recorded webinar provides a primer on EMV chip payments. The webinar provides comprehensive overview of EMV chip payments, including the EMV transaction flow and options for card authentication, cardholder verification and transaction authorization.
  • EMV Chip Cards: The Future of Payments
    This EMV Migration Forum infographic explains the must-know facts about U.S. EMV Migration.
  • The EMV Ecosystem: An Interactive Experience for the Payments Community
    This interactive PowerPoint presentation provides an overview of the full EMV ecosystem, with participants who play roles in EMV issuance, acceptance and transaction processes.
  • EMV Frequently Asked Questions
    This FAQ answers common questions about EMV.
  • GoChipCard.com
    Developed by the EMV Migration Forum and the Payments Security Task Force for consumers, merchants and issuers, the GoChipCard.com web site provides easy-to-use and simple resources, and consistent messages about chip cards and their use. Merchants and issuers are encouraged to use the website content in developing communications with customers, cardholders and employees. Merchant and issuer resources include a training FAQ, a merchant infographic and communications best practices.
  • Minimum EMV Chip Card and Terminal Requirements – U.S.
    This resource defines the minimum card and terminal EMV requirements for payment networks American Express, Armed Forces Financial Network (AFFN), China UnionPay, Discover, Jeanie, MasterCard, NYCE, PULSE, SHAZAM, STAR and Visa, in the context of the U.S. electronic payments marketplace and the October 2015 liability shifts.
  • Understanding the 2015 U.S. Fraud Liability Shifts
    This resource provides information that was collected from Accel, American Express, China UnionPay, Discover, MasterCard, NYCE Payments Network, SHAZAM Network, STAR Network and Visa on the counterfeit and lost or stolen liability shifts to assist merchants, acquirers, processors and others implementing EMV chip technology in the U.S. with their migration.
  • Using Chip Cards
    See how chip cards are used to pay with this short video.


EMV Communications Best Practices

  • Effective Communication Practices for U.S. Chip Migration Webinar
    This recorded webinar provides guidance to help industry stakeholders create sound communication strategies that will help the U.S. market understand and embrace chip payments and their many security benefits.
  • Glossary of Standardized Terminology
    The EMV Migration Forum developed a glossary that defines a set of standard terminology for common chip, EMV, and EMV migration terms for use in educational and marketing communications relating to the U.S. migration.
  • Recommended Communications Best Practices.
    This guide provides a step-by-step resource for issuers and merchants to develop effective messaging and education approaches during the U.S. migration to chip technology.


EMV Technical Education and Implementation Guidance


EMV White Papers


Card-Not-Present Transactions


EMV Workshops

  • EMV Workshop for VARs, ISVs and ISOs.
    This recorded workshop provides a comprehensive review of chip technology and focused sessions on the development process and implementation best practices.
  • How EMV Changes Payment Workshop.
    This video workshop provides an in-depth educational resource to assist issuers, acquirers/processors and merchants plan for EMV migration.


EMV Educational Webinars


Payments Industry Resources on EMV


Other Payments Industry Resources